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Session Overview

Date
Thursday, June 20, 2024
Time
4:00 PM - 6:00 PM (CEST)
  •  Charging behaviour in key markets.
  • Most important pain points of EV drivers when charging and how they influence the charging decision.
  • Overview of the factors influencing EV drivers' charging decisions and their relative importance.
  • A model that enables a forecast of which factors will be important tomorrow.
  • Fields of action for vendors and service providers.
Date
Friday, June 21, 2024
Time
4:00 PM - 8:00 PM (CEST)
  • Introduction to customer loyalty for digital products.
  • History: Development of eMSP market shares.
  • Factors influencing the choice of preferred eMSP and CPO.
  • Model for the decision-making process of the EV driver on which eMSP to choose.
  • Possibilities for influencing user behaviour through variable tariffs or combination offers. 
  • Presentation of important models for market forecasting for CPOs and eMSPs.
Date
Monday, June 24, 2024
Time
4:00 PM - 8:00 PM (CEST)
  •  Introduction to the causes of innovation failure
  • Presentation of crucial thinking errors in the development and commercialization of innovations.
  • Approaches to measuring product-market fit, prioritized usage drivers and barriers from the target customer's perspective.
  • Workshop: Determination of the product-market fit of bidirectional charging in the group of participants.
  • Reflection of the workshop results on the results of a current market study.
  • Instructions for transferring the approach to examples from the course participants.

You can book one sesion at a time. If you would like to book multiple sessions, you can do so at the page "Additional Registrants".